Press Kit.
Everything a podcast host, journalist, or partner needs to feature The Money Room — bio in three lengths, downloadable assets, brand specs, and quote-ready statements.
Founder
Shayne Gabriel · Founder, The Money Room · hello@mymoneyroom.com · LinkedIn
Bio — short (50 words)
Shayne Gabriel is the founder of The Money Room, a private monthly finance practice for women online founders earning $20k–$300k+ a month. Featured in Entreprenista. A decade in financial leadership across multi-stream online businesses before this.
Bio — medium (150 words)
Shayne Gabriel is the founder of The Money Room — a private monthly finance practice for women online founders earning $20,000 to $300,000+ a month. The Money Room closes the books, reconciles every account, sets the tax reserve, recommends an owner-pay number, surfaces expense leaks, and delivers a one-page Money Moves Memo each month with the decisions for the month ahead.
A decade ago Shayne started this work as a financial controller across complex, multi-industry portfolios. She went into private practice when she realized that the founders doing the most interesting work were almost always the ones quietly avoiding their numbers. Featured in Entreprenista. The Money Room is by application only.
Bio — long (300 words)
Shayne Gabriel is the founder of The Money Room — a private monthly finance practice for women online founders earning $20,000 to $300,000+ a month. The practice serves coaches, course creators, agency owners, OBMs, designers, copywriters, digital product sellers, and creator-led businesses who are tired of looking at their bank balance and not knowing what's actually theirs to spend.
Each month, The Money Room closes the books, reconciles every account and processor (Stripe, PayPal, ThriveCart, Shopify, Kajabi, etc.), sets the tax reserve, recommends an owner-pay number, surfaces expense leaks, builds a one-page Financial Dashboard, and delivers a Money Moves Memo with the specific decisions for the month ahead. Quarterly resets give founders a wider lens four times a year.
Pricing is transparent and scaled to monthly revenue: $750 floor, 2.5% rate, $5,000 cap. No tiers, no upsells, no quote-on-request — the calculator on the site shows every prospect their exact number before they apply.
A decade ago Shayne started this work as a financial controller across complex, multi-industry portfolios. She went into private practice when she realized that the founders doing the most interesting work were almost always the ones quietly avoiding their numbers. The Money Room is what she wished her clients had on the other side: a quiet, monthly partnership where the books, cash flow, tax reserves, and owner pay come back already organized, already interpreted, ready to act on.
Featured in Entreprenista. The Money Room is by application only and works with a small, deliberate roster of women online founders.
Brand assets
Right-click → Save Link As. All assets are licensed for editorial use in coverage of The Money Room. Please don't modify the seal mark or the wordmark.
Logo — seal mark
Photography
Social share card
Brand specifications
Colors
| Role | Hex | Notes |
|---|---|---|
| Background — light | #F2EDE4 |
Warm ivory; primary surface |
| Paper | #FAF6EC |
Slight warm cream for cards/insets |
| Ink | #1A1612 |
Primary text and dark mode background |
| Accent — deep estate green | #1F4D3A |
Primary accent; italic emphasis, prices, CTAs |
| Accent — dark mode | #6FAA8A |
Sage-mint version of accent for dark backgrounds |
Typography
- Boska (display serif) — Fontshare. Used for headings, italic emphasis, the wordmark.
- Switzer (sans serif) — Fontshare. Used for body copy.
- System monospace (SF Mono / Menlo / ui-monospace) — used for labels, eyebrows, and structural metadata.
Quote-ready statements
For podcast intros, articles, social copy. Pull any of these directly without paraphrasing.
The Money Room is a private monthly finance practice — not bookkeeping, not a fractional CFO. A monthly money operating system for women earning their living online.
Most founders who avoid their numbers aren't avoiding the math. They're avoiding the cost of finding all the pieces and adding them up. The Money Room exists to solve that one problem.
The single number every online founder should track each month is True Available Cash — what's actually yours to spend after taxes, owner pay, and anchor expenses are accounted for. It's almost never what your bank balance suggests.
Inconsistency in owner pay is a stronger predictor of founder burnout than any other money variable I track. Same total dollars taken regularly creates a completely different relationship with the business than the same dollars taken sporadically.
Pricing scales transparently to monthly revenue: $750 floor, 2.5%, $5,000 cap. No tiers, no upsells, no quote-on-request. The calculator on the site shows every prospect their exact number before they ever apply.
Featured in
- Entreprenista — Shayne Gabriel Provides Founders With Financial Direction
Booking + interview details
Available for: podcast guesting, expert quotes, written contributions on financial clarity for online founders, founder-pay topics, tax reserves, and how to read your own books.
Topics I cover well:
- Why most online founders avoid their numbers (and the actual reason it isn't fear)
- The owner-pay question — how to set a number you can actually take, and keep
- The tax-surprise pattern at $50k/mo, $100k/mo, $200k/mo
- The four-number ritual that replaces bank-balance anxiety
- Building a niche financial practice — what working with a small, deliberate roster looks like
To book: shayne@mymoneyroom.com
Thank you for considering The Money Room. The press kit is updated periodically — bookmark this page or come back to mymoneyroom.com/press.html for the latest.